The World Cricketers’ Association (WCA) through its commercial affiliate, Winners Alliance, today announced a partnership with Jetsynthesys-owned Nautilus Mobile to create the first large-scale, officially licensed mobile simulation game in professional cricket history.
Through this groundbreaking partnership, Real Cricket™, the most popular mobile cricket simulation game in the world, will feature the names, images, and likenesses of more than 250 professional cricketers.
Real Cricket™ players will be able to compete as their favorite cricketers, with the game featuring hundreds of stars from around the world. By granting certain rights through Winners Alliance, cricketers will benefit from incremental off-the-field revenues and increased visibility among Real Cricket’s™ hundreds of millions of global users.
“We take immense pride in establishing that Real Cricket is the world’s most popular mobile cricket simulation game,” said Anuj Mankar, Director & CEO of Nautilus Mobile. “We are always looking for new ways to enhance the gaming experience for our ultra passionate users. By adding the likenesses of these global real cricket stars via the WCA and Winners Alliance, we’re bringing a level of authenticity and excitement that can’t be found anywhere else, making Real Cricket an unrivalled experience for cricket fans and gamers worldwide. As per our age old slogan and the team’s belief, it truly is ‘Time to get Real.’”
Since launching the franchise in 2014, Nautilus Mobile has released various Real Cricket™ titles, amassing over 350 million downloads globally and attracting more than one million daily active users on both iOS and Android devices. Users can compete in a variety of game modes and competition formats including quick matches, international and domestic tournaments, 1v1 multiplayer, play with friends multiplayer, and more.
“We are thrilled to work with Nautilus Mobile to bring this groundbreaking, officially licensed opportunity to cricketers affiliated to WCA, increasing their off-field earning potential, visibility, and fan engagement,” said Tom Moffat, Chief Executive, WCA. “By leveraging their collective global rights, this is the first time in professional cricket history that hundreds of players worldwide can participate in a collaboration like this. This partnership is a great example of the innovative, player-centric initiatives we aim to pioneer with our partners at Winners Alliance, and also driving new value into the cricket ecosystem.”
“As the first large-scale group licensing deal in international cricket history, this partnership is a monumental step for the WCA and its athletes,” said Eric Winston, President, Winners Alliance. “Aligning with a best-in-class company like Nautilus Mobile underscores our commitment to generating athlete-centric partnerships that will drive meaningful value to cricketers at scale.”
In January of 2024, Winners Alliance and the WCA forged an exclusive, long-term partnership to protect and optimise the global commercial rights of cricketers, emulating the successful model of players associations in other sports. Among its earliest priorities, Winners Alliance is building a sustainable group licensing program encompassing video games, trading cards, collectibles, and various related categories, maximising off-field revenue potential for cricketers and directly funding the WCA’s advocacy efforts.
About Nautilus Mobile
Founded in 2013, Nautilus Mobile is a leading game developer having built the world’s most popular cricket simulation franchise on mobile. Nautilus Mobile is owned by Pune based Jetsynthesys and backed by Krafton. Annual additions have been made to the product line starting from Real Cricket™ 14 till Real Cricket™ 24 making it one of the most preferred brands for cricket lovers.In the last 10 years they have nurtured and built a strong franchise, whose line of cricket games are the leaders of its genre, making it the most loved and profitable cricket games on mobile.
About the World Cricketers’ Association
The World Cricketers’ Association (WCA) is the global players body in cricket. WCA collectively represents the players across the majority of top cricket playing countries at global level through their domestic players’ associations, and with over 600 international players participating in its global commercial program. WCA cares about:
Players – Advocating for, supporting, and providing world class services to players at global level
Players’ Associations – Enabling and empowering players’ associations around the world
The Game – Positively influencing the direction of the global game
Optimising Commercial Value – For players and powering the player movement
To learn more, visit www.theworldca.com.
About Winners Alliance
Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers’ Association (WCA), EuroLeague Players Association (ELPA), and Grand Slam Track, representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visitwww.winnersalliance.com and follow @WinnersAlliance onLinkedIn,Instagram andX.
Media Contacts
Nautilus Mobile: support@nautilusmobile.com
World Cricketers’ Association: media@theworldca.com
Winners Alliance: david.cooper@winnersalliance.com
-WCA
